Create the art. build a business.

MEET DOUG MATTICE 
Fine Art Photographer • Digital Artist • Art Business Mentor

You've Created Photographs You're Proud Of. What Comes Next?

Maybe you’ve wondered whether someone would buy your work. Perhaps friends have encouraged you to sell prints, or you’ve imagined seeing your photographs hanging in someone’s home.

But choosing what to sell, deciding what to charge, and finding interested buyers can feel unfamiliar—even after years behind the camera.

I help photographers and digital artists explore what selling their work could look like and take practical steps toward making it happen.

You don’t need to have a business mapped out. You can begin with a collection, a few prints, or a first opportunity to share your work with potential buyers.

Photograph of Doug Mattice, Owner of Mattice Art & Business. Business coaching for digital artists and photographers

A New Chapter, Built on Nearly
40 Years of Experience 

I’m Doug Mattice—a fine art photographer, digital artist, educator, and business mentor.

For much of my career, I photographed portraits, families, headshots, and personal brands. Alongside that work, I helped photographers navigate pricing, marketing, and the decisions that make a creative business sustainable.

Today, I’m bringing that experience into a chapter centered on fine art photography, digital artistry, and helping others discover the possibilities in their own work.

Through my fine art practice, Artistry by Mattice, I create photographic artwork using photographs, textures, and layered digital techniques. Through Mattice Art & Business, I help photographers and digital artists choose, present, price, and market work of their own.

It’s a rewarding place to bring together what I love: creating my art, teaching, and helping people see a clearer path forward.

You Know How to Make Images.
Selling Them Brings New Questions

Which photographs should I offer?

Does my work need a more consistent style?

What sizes and finishes make sense?

How do I set a price—and explain why the work is worth it?

Where do I begin finding buyers?

These are reasonable questions. Your experience with a camera or Photoshop doesn’t automatically prepare you for them.

My role is to help you work through those decisions in a practical way, with guidance that fits your artwork, your goals, and the time you want to devote to selling.

You may want occasional print sales, a successful first art show, or a more consistent source of income. We begin with what you want to accomplish and build from there.

What We Can Work On Together

Depending on where you are, we might focus on:

Choosing work to offer: Identify images that express your artistic direction and make sense together.
Developing a focused collection: Give buyers a clear, cohesive selection to explore.
Deciding what to sell: Choose print sizes, materials, and presentation options that suit your work.
Setting thoughtful prices: Account for costs, presentation, and your goals so you can explain your prices with confidence.
Finding the words: Write descriptions, artist statements, emails, and website copy that help people connect with your art.
Taking your work to market: Choose a manageable starting point, whether that’s an art show, an online collection, or an offer to people who already appreciate your photography.
Keeping marketing manageable: Develop a rhythm you can sustain alongside creating and enjoying your work.

You don’t have to tackle everything at once. Often, progress begins with a small collection and a clear next step.

An Artist's Perspective.
A Mentor's Practical Experience 

I understand the satisfaction of creating an image that finally feels right—and the hesitation that can follow when it’s time to put a price beside it.

In my own fine art practice, I make decisions about collections, print materials, pricing, descriptions, and reaching buyers. That ongoing work informs what I teach.

I also bring nearly four decades of photography experience and years of helping other photographers make clearer business decisions.

Together, those perspectives help me offer practical guidance while respecting the personal investment you have in your art.

My goal is to help you make informed choices, feel more confident presenting your work, and give interested buyers a clear way to purchase it. How far you choose to take that is up to you.

Explore Your Next Step With
The Photographer's Sketchbook 

If you’re wondering how to begin selling your photographs, my weekly newsletter is a good place to start.

In The Photographer’s Sketchbook, I share practical guidance on creating focused collections, choosing print options, pricing your work, and helping potential buyers connect with it. You’ll also get a look at my own creative process and lessons from bringing my art to market.

Whether you’re considering your first print sale or ready to sell more consistently, you’re welcome here. Sign up below.

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